Why Buying More Won’t Make You Happier With Aric Rindfleisch

Gies College of Business marketing professor Aric Rindfleisch reflects on why he chose marketing and how his research on materialism reveals why buying more doesn’t lead to happiness. He discusses his passion for teaching in the College’s fully online iMBA program, the balance between digital and analog worlds, and why business schools must put humanity at their core in an AI-driven world.